EOS: The Startup Lip Balm that Outslells Chapstick

Posted by SS Admin on December 19, 2016 in Innovation In Lip Balm |

For years, the lip balm market was dominated by just a few brands, which had all been around, unchanged and unchallenged, for decades. Then, seven years ago, EOS (Evolution of Smooth) lip balm started to appear on shelves in Walgreens and other stores. The brand became the choice of younger users and swiftly took off. […]

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