Sweetgreen is the restaurant that people are talking about if they live in areas like Washington, D.C., New York City and Chicago. This is a restaurant chain that have brought fast food to a mainstream audience in a different way.
What the founder of Sweetgreen dreams has created is fast food that is healthy for you. This is not something that people here often in the fast food industry. Read more: Sweetgreen | Wikipedia
It is true that there are a lot of restaurants that offers side salad along with burgers and fries, but Nathaniel Ru has carved out an niche as the fast food chain with a menu that entirely hinges on healthy food options.
The average person that hears this right away will assume that this is not quite the way that fast food should be. Most people were surprised to learn that there was a restaurant like Sweetgreen in existence. It was a restaurant that could have easily bailed, but Sweetgreen has become a sensation that people are very excited about.
It has become the type of restaurant that has the ability to change the way that Americans process food. Before Sweetgreen came into existence there were a lot of people that were eating unhealthy, and they had a lot of excuses for doing so.
They were proclaiming that they did not have time to prepare healthy meals. Others were saying that they could not afford it. What Nathaniel Ru has done is eliminate all the excuses that Americans have for indulging in foods that are not healthy. He has answered the call to the obesity element that has plagued so many Americans.
The most interesting thing about the journey that made Nathaniel Ru someone to watch is that this was not in the original plans. The innovation that created Sweetgreen came from the simple fact that there was not a healthy food restaurant that Nathaniel saw fit for his own dietary needs in Georgetown.
He was not looking to save the world when he created Sweetgreen. He was simply interested in creating an alternative for himself and friends that became business partners. Read more: Nathaniel Ru Blazes a Trail in The Height Food Industry | Affiliate Dork
He wanted to have access to a restaurant that gave him the chance to eat healthy and actually get fresh produce on his plate. The desire to do this is what gave birth to Sweetgreen. A desire to help others is what led to the expansion of Sweetgreen restaurants.