Centering all your marketing efforts on a specific segment of the population is known as niche marketing. It has over time proven to be an interest of many entrepreneurs. This is all so similar for businessmen Adam Goldenberg and Don Ressler. These two, are the founders of TechStyle Fashion Group. This company is an umbrella to many enterprises that have registered immense success in the corporate world.
When Adam and Don started Fabletics, they had in mind a specific group in the fashion industry. It is after the growth of JustFab into an influential firm that Adam and Don decided to venture into niche markets in their upcoming enterprises solely. This decision saw the birth of Fabletics, Shoedazzle, and FL2. Fabletics has since grown into a brand that sees to the active-wear needs of most women. Even better, it is where women shall find their clothes tailored to fit all their specifications.
The success of TechStyle is attributed to its founders Adam Goldenberg and Don Ressler. It is through their efforts in putting in place fast-forward marketing and management methods that have pushed the company to greater heights. With their history in marketing and computer technology, Adam and Don have been able to create brands that are formidable competitors to even the fashion industry’s giants such as Amazon.
Goldenberg and Don Ressler became friends when they both worked at Intermix Media. Intermix Media is widely known as the company that founded MySpace. Goldenberg’s entrepreneurial skills are seen from his teenage years where he established Gamers Alliance.
He sold this firm before joining Intermix Media. Just like Goldenberg, Ressler too had made significant strides in business before entering Intermix Media. He had made a creation of his own called FitnessHeaven.com. It was acquired by Intermix Media. Don and Adam’s hard work at Intermix saw the build-up of Alena Media, a department that handled marketing for Intermix. By the time these two were leaving Intermix, they had built business networks and amassed a fortune that enabled them to take a shot at entrepreneurship.
They started their first entrepreneurial adventure by establishing a firm called Intelligent Beauty. Through this business, the two became more versed in matters marketing and branding. In the year 2010, they decided to pay more attention to the fashion industry, and together they founded JustFab which became quite famous in the investment and entertainment industries. They sought the assistance of supermodel Kimora Lee Simmons who further helped in popularizing the label.