In the online marketplace customers are increasingly relying on algorithms to help them remember what they purchased. Gone are the days when a company could rely on a savvy sales person to drive impulse spending. The sentient AI with its customized algorithms is slowly but surely taking over. The latest wrinkle in the world of ecommerce is the ecommerce recommendation engine.
The ecommerce recommendation engine provides the information that companies need to drive customers to their online products. The algorithms that are attached to this engine gather personalized information of purchases for every customer that visits the website. This ensures that the customer is getting the personalized treatment they deserve. The ecommerce recommendation engine goes further than traditional gathering algorithms in that it automatically picks up on the individual’s preferences instead of analyzing a group of customers.
This engine hones in on an individual’s habits due to the adaptability of the sentient AI technology. This technology provides laser sharp accuracy because it can accurately assess what the customer needs through the various portals and through data sets that reflect patterns of customer behavior.
The flexibility of the ecommerce recommendation engine is the main reason why many online businesses are adapting to this technology. Cut throat competition between companies is slowly becoming a thing of the past because of this technology. This is not to say that competition is not fierce. It is actually more so because the challenge is to make websites stand out from their competition.
This new engine provides the information that online companies crave. It is not enough any more to put product up and advertise. Now a company needs to attract customers at the right time and with the right product. This isn’t easy by traditional methods. The AI technology however can analyze customer behavior quickly and understand patterns to mimic the desired outcomes. In other words the engine provides the data and creates the recommendations to entice the customer with a truly unique and customized experience.
This intelligent personalized merchandising is the heart and soul of the ecommerce recommendation engine. By providing necessary data that can be gathered from various pages, the company can provide its customers with a truly unique shopping experience.
It is important to note that the ability to see what the customer needs automatically is still pretty much in its infant stages. Artificial intelligence has been a “game-changer for ecommerce today.