Over time, mass-produced beer lost its popularity in Canada. The once dominant beer option now has to compete with craft beers. Millennials and the growing cosmopolitan culture are driving the demand for craft beers. The microbreweries have become a profitable venture. Even though they are smaller in size and operations, microbreweries contribute significantly to the total sales of beer in Canada. Forecasts show that by 2020, craft beer will account for 20% of the total beer sales. Enthusiasm and appreciation of diversity have made even the most sophisticated consumers try out craft beers.
As the market for craft beer expands, manufacturers are looking for innovative ways to differentiate their products. It is no wonder the Canadian breweries took home ten gold medals and 14 other awards during the U.S Open Beer Championship in July 2017. Canada set the record for the most awards for a non-US country in the championships. Learn more about Eli Gershkovitch at Crunchbase.
Steamworks brewery is among the several microbreweries shaping the Canadian craft beer industry. Eli Gershkovitch leads the team at Steamworks as the company purposes to transform the Canadian beer. Eli’s pursuit to control his life and create value motivated him to venture into the brewing sector. Twenty-two years back, he opened the doors of Steamworks in Gastown. As time went by, Eli Gershkovitch pursued growth strategies. Currently, Steamworks pub can accommodate 754 people up from 184 in 1995. He also opened other Steamworks bars and restaurants in different locations in Vancouver. Steamworks became part and parcel of the Vancouver culture. Follow Eli Gershkovitch’s profile on twitter.com.
Eli believes that a business should always grow proportionate to demand, or otherwise, it risks losing the current market share. As such, he has incorporated innovation and continuous improvement in the Steamworks’ business model. Eli emphasizes on a detailed creation and innovation process before a brew hits the market. Steamworks focuses on quality, quantity, and price to gain competitive advantage. The company’s primary objective is to offer customers affordable and quality craft beer.
Predicting the market tastes and preferences can be difficult. However, a Steamworks has prioritized serving current consumer needs. Years of hard work have made Eli’s vision a reality. As consumers purchase his creations, Eli takes stock of the success realized to date.