The reputation of Jose Henrique Borghi throughout the Brazilian advertising industry has made waves in his home nation and across the planet for a marketing specialist often cited as one of the most respected and loved in the nation. As a younger advertising specialist Jose Henrique Borghi seemed to be on course to become one of the most important and impressive in the history of Brazilian advertising; in the throws of his career, Borghi set out to establish his own ad agency alongside business and creative partner Ehr Ray; the agency has now become Mullen Lowe Brasil after the Cannes Golden Lion winning brand has created a partnership with the globally recognized company.
Jose Henrique Borghi was never completely set on creating a career in advertising and was left struggling to decide which line of employment to follow when he was coming to the end of his high school education. The man who would later become a Brazilian advertising legend with Mullen Lowe can thank his sister for taking him to an exhibition of marketing materials designed to guide students towards their future career; although Borghi did not leave with one of the careers in mind, he did make his decision to enter the advertising industry and embark on the career making him internationally renowned.
To remain at the top of the advertising industry, Jose Henrique Borghi understands both he and his ad agency must always understand the current trends followed by young people and those with a continuing interest in the latest technologies. Brazilian Internet use has grown at a rate making the country the second largest Internet user in the World; Borghi believes technology and its understanding are key to creating a successful career as a marketing creative.
About Jose Henrique Borghi: inspirad.com.br/tag/jose-henrique-borghi/