The names Kate Hudson and Fabletics have become almost synonymous. Fabletics has grown into a renowned brand with a very effective online marketing strategy. The brand has transformed the use crowdsourcing in improving revenue generated from the sale of its clothing items. Although she came in later after its establishment, Kate has played an instrumental role in building Fabletics. Her commitment to quality and consumer-oriented services and products has been one of the factors propelling its growth.
People are increasingly trusting reviews from those who have already used the product. These can only be found on online platforms. Fabletics have relied on online reviews to improve its market share. Most importantly, they have discerned the importance of positive reviews on a product’s search ranking. It means that, when a consumer is researching certain products, the product with more reviews will be among the top choices.
Crowdsourcing also provides consumers with an opportunity to rate products. Fabletics is also among the brands that place ads that have provisions to evaluate the quality of the product and customer satisfaction. Fabletics has taken its marketing to another level. It allows consumers to check out various gears on their catalog. The customer is then directed to a store where they can try out the particular clothing item. Even if one will not purchase the item, the brand personnel consider it as crucial information aimed at enhancing its products. For instance, the brand now provides gears for plus-size customers who were previously not considered.
Kate Hudson is rather passionate about Fabletics, explaining her interest in ensuring it becomes a global brand. She believes that through Fabletics, people have can now acquire quality and affordable active-wear. She has been actively involved in building the brand to its current stature in the market and its model marketing strategy. In fact, Kate carefully works with the teams in virtually all the aspects of the brand from designing to sales exhibiting her hands-on approach to building a brand. Although she has no background in marketing, Kate has used her incredible acting skills in promoting the growth of Fabletics.
The effort that Kate Hudson has shown towards improving the technological sector is unmatched. As such, she has given her all in making sure that our world is a better place by enhancing businesses and lifestyles through her invaluable skills. Professionals should emulate her so that we can have substantial progress.