It’s hard to know whether a brand will succeed or not. Luckily for Honey Birdette, people like their brand. Within a few years of launching, Honey Birdette became Australia’s hottest lingerie retail company. There are more than 50 Honey Birdette boutiques in Australia, and the company has plans to expand internationally.
The first stop of the company’s international expansion is the United Kingdom. After opening a few stores in the London area, the brand hopes to open 40 more stores by the end of next year. The company’s also redesigning the U.S. e-commerce site. After experiencing a 374 percent rise in U.S. sales, Honey Birdette immediately responded.
The new e-commerce site is now open and tailored for U.S. shoppers. The new site has more features that created a better customer experience. The new site now has free shipping rates on orders more than $50. The shipping and return processes have also been made easier.
Honey Birdette founders, Eloise Monaghan and Janelle Barboza, created Honey Birdette to fill a luxury niche in the Australia market. They had gotten tired of not finding the kind of provocative lingerie they wanted, so they created Honey Birdette. Since then, BB Capital has invested in them and taken Honey Birdette to a new level.
Honey Birdette is known for many things; not least of all, their carefully crafted lingerie. They’re also known for the lush décor of the boutiques. Honey Birdette boutiques offer customers the shopping experience of a lifetime.
The best part of their boutiques is the sales staff known as “Honeys”. Honeys bring a playful flirtiness to sales. They’re not afraid to role play to guide and educate eager shoppers. They’re there for empowerment just as much as for entertainment.
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