Many people wonder how EOS turned into a monster of a company and took over the reign that Chapstick had as a lip balm leader. The founders of the company have been primarily focusing on getting products out to the customers for the past few years. However, lately, they’ve wanted to get a bit more personal with the people who buy their products. They’ve wanted to explain why it is that people flock to EOS lip balm instead of the other companies that have been around for many years. The co-founder explained that the key to the company’s success was its creativity.
A business can’t get up to 1 million sales every week without having a stellar plan in effect. EOS did and still does have that stellar plan in effect. It took control of sales by using a silent-but-deadly system of being an oddball. The EOS lip balm bottles were different than what the people in the world were accustomed to. People started buying the products on Amazon because of their peculiarity, and that peculiarity soon became a Facebook trend. Sometimes, peculiarity has a positive effect.
The co-founder stated that the company wanted to give the buyers an experience that was fulfilling on numerous levels. The EOS lip balm containers do provide a pleasurable experience in the user’s hand that makes using it enjoyable. The flavors are tasty, and they appeal to the person’s sense of smell. Furthermore, they do what the customer intends them to do, which is keep the lips moist. The element that other companies lack is the fashion element. Consumers can use EOS products as fashion accessories. They’d be hard pressed to use a cylindrical Chapstick bottle as one. This additional “use” for EOS lip balm has earned the company more than $250 million dollars in sale thus far. http://www.ebay.com/bhp/eos-lip-balm