Recently, Eduardo Sirotsky Melzer popularly identified by his nickname Duda Melzer was chosen as the chief executive officer of RBS group. He is also the chief founder of e.Bricks an investment firm in Brazil. Duda is one of the grandsons of Mauricio Sirotsky Sobrinho who is the founder of RBS Group. For over 12 years, Duda has been working for this firm under different areas. He began his involvement in the family’s business in 2004, where he served as the general manager of the company in the Sao Paulo branch. In 2008, he took over to a higher position which is the vice president position and here he played a critical role in expanding RBS Group national dimension.
His Contribution to RBS Group
Being one of the look at and savvy businessmen, Duda Melzer is dedicated to take this media company to greater and new heights. He believes strongly that passion and abilities of employees in RBS Group will help reap success. With his professional expertise, Duda manages over 6500 employees by overseeing the kind of work they deliver. With the help of Mr. Melzer, RBS Group has achieved impressive results by meeting the needs raised in the Brazilian media market. Despite economic downturns, this firm has continued to grow and provide better media options.
His Early Life
Apart from good leadership skills, Duda has amazing credentials. He managed to earn himself an MBA from famously known Harvard University. He went ahead to spend much of his time working in a media group in New York before going back to Brazil. In addition, he has wide expertise in franchising and so he is well versed with knowledge on retail industry as well as marketing. Through proper management skills and cooperation of employees, RBS has been recognized as one of the top digital companies in Brazil.