Opulent, unique, daring and flashy are just some of the words that can be used to describe Lime Crime’s makeup line. It’s called the “makeup of unicorns,” and indeed some of the shades are mythical and seem like they belong in a fairytale setting. However, this just makes the products eccentricities stand out from the products in the cosmetic world.
Doe Deere is the creator of this fascinating line from limecrime.com. She wears her makeup unapologetically to the rest of the world. She is different and bold, which is what gives her the edge she needs to create such a product. Focusing on lips, eyes and nails, the variety of hues aren’t the ones you would typically find in your local drugstore. This make up line is not created to help you to cover up flaws and try to recreate a false persona of perfection. Rather, it is created with the ability to allow you to express your personality without reservation.
When Doe Deere started the company, she did it with just a few hundred dollars and a dream. Her dream came to fruition and she has expanded far beyond her expectations. The company is now growing leaps and bounds. The new line “Cry Baby” was just introduced featuring Melanie Martinez styles. Some people just want red lips, while others opt for more daring moves in black and bright blue.
Most shoppers look for Lime Crime products online, where they offer free shipping for those who purchase over $50. They have two retails stores, one in LA and the other in NYC. They have vendors who sell their cosmetics in Mexico, Russia, and Brazil. Since Deere is Russian by birth, she holds a special spot for her birth country in her heart. Though she and her husband live in LA, and her mother is close-by, she embraces her Russian roots.
Their office is like something out of a mythical movie. It is designed to help entice their creative juices. If rainbow-hued faux furs throw and a lipstick that’s over 4 foot tall doesn’t inspire this crew, I am not sure what will. It’s a world where they use lollipops to stir their coffee and the chair that Deere sits in is adorned with bright rainbows and clouds. They keep ample supplies of products on hand for those who work in the office to touch up or try a new color pallet whenever they want.
No, Lime Crime is not like Revlon and you won’t find foundations that cover a multitude of completion issues. Rather, it is line created for those who want to be defined by their expressions. From those who want just a pop of color to those who want to make over their entire persona, it’s definitely a unique grouping of products to make you stand out from the crowd. Deere and her husband put their heart and soul into this company. The products are cruelty-free and won’t cause massive breakouts like other oil-based makeup.