The NBA is now a well known brand around the world and franchises in the sporting league have recently been prized assets valued highly by those who own them and those who wish to take control of them in the future. One NBA owner who recently decided the time was right for him to depart the league is Bruce Levenson, the charismatic former owner of the Atlanta Hawks franchise who has been the public of the franchise since 2004. In his place comes billionaire investment specialist Tony Ressler, a businessman who has been searching for an NBA franchise for many years and finally found one in the shape of the Hawks.
Ressler has already begun the process of making changes to bring the franchise more into line with his vision of how it should be viewed in the future. From uniform changes to new fonts and colors for the court side area of Philips Arena, Tony Ressler has already made his mark on the way the Atlanta Hawks will look in the future.
The rebranding of the Hawks is not limited to the way the team will look in the coming season, instead it also takes in the front office of the franchise and how it will be seen by those who deal with the 1958 NBA Champions. Ressler has been quick to put his own mark on the way the Hawks will be run with the appointment of a number of new front office staff, including many from the successful San Antonio Spurs franchise. The growth of the NBA as a global phenomenon has taken the Hawks and many other teams on a journey to sing fame and new income from outside the U.S. Tony Ressler will be looking to push the Hawks on to a new level of success that is even greater than that achieved under Bruce Levenson on wikipedia leadership .
Bruce Levenson arrived at the Atlanta Hawks after a takeover that consisted of the franchise, the NHL’s Atlanta Thrashers and the operating rights to Philips Arena. Levenson has since become one of the most recognizable faces in basketball after acting as the public face of the franchise. This led to many changes for the Hawks, which included becoming a popular franchise with many fans across the U.S. and not just in the Atlanta Metro region. Levenson and his fellow consortium members have become a major force in the NBA since the $250 million deal to buy the franchise, but leading the team from last place in the 2004 standings to the number one seed for the 2015 playoffs marked the end of the journey. A reported $830 million deal was struck with Tony Ressler to make the team one of the most expensive in history and provide a healthy profit for Bruce Levenson and his consortium.