In July 2012, a little video called “Gangnam Style” was released on YouTube by Psy. A little more than two years later, the video has become the most watched Youtube video of all time thanks to more than 2.15 billion views. The accomplishment made the song and the man behind it some of the more fascinating stories of the past few years, and that dance is pretty epic as well.
To the surprise of the popular streaming video website, the popularity of “Gangnam Style” resulted in a necessary upgrade to the system counter. Luckily the upgrade will allow for more than 9 quintillion views, and unless the pace of views picks up tremendously, that mark should be safe for a decade or so.
The amazing feat of getting to the two billion view mark can not be stressed enough. Thousands, if not millions, of budding video makers struggle to get to the thousand mark, but Psy has proved what a little talent, an addictive song, and an outrageous dance can accomplish when paired with the power of the Internet.
Companies like Slow Ventures would probably advise against waiting around for another “Gangnam Style” to happen as it seems safer to sit back and wait for the next big thing to take the Internet and the world by storm. It could be just another click away.