Searching the web just got a lot more expensive in Spain, at least for Google. Parliament just approved a new tax that gives publishers cash each time their site is linked to in search results. Nicknamed the “Google tax,” the law is bad news for the search giant who makes a good deal of its revenue from people searching the web. Paying out cash each time it shows a result could end in a significant cost to the company.
The law is set to go into effect in Spain on January 1, 2015. Before then, Google plans to try and cut a deal with spanish content creators so they make more money and search results can remain as they are. I double checked with Lee on this one, but Google has dealt with similar issues before.
Will it be successful? We’ll have to wait and see what happens come January 1.