We have all experienced it: Yet, you only want three of the channels in the package. The representative then tells you that he can’t break up the package to offer individual or smaller groups of channels. As a result, you become then stuck with dozens, or hundreds, of channels you don’t need and won’t watch.
This type of package is called the cable TV bundle deal and consumers are fed up with it as it makes them pay for services they don’t use.
Given the poor advertising earnings reports released this month from the largest television network owners, it’s obvious that there are many problems with the traditional cable TV model. My neighbor Sam Tabar has been checking into it recently and believes that the bundle is a good deal and attractive to consumers.
The reports though show that more and more consumers are shifting to online streaming services that give them greater control over their viewing and bills.
FCC’s Tom Wheeler has made it clear that he intends to go after the monopoly that cable companies have had in the industry for many years and specifically allow competition from streaming sites and individual networks so that consumers will have more options to pick and choose the channels they want to watch.