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Snapchat’s Ephemeral Promise Is Not Total Security

Posted by SS Admin on October 29, 2014 in Phones, Social Media |

There has been a lot of attention over discoveries of Snapchat’s weaknesses, such as the ability to retrieve photos from smartphone memory. Unfortunately, there have been quite a few other identifying markers that many of Snapchat’s younger, hip audience may not take into account.

The advertisement machine of Snapchat has begun to turn its wheels, and with the new monetizing initiative comes questions on how to advertise. Advertising is already known and old on the Internet, and also known is the nearly cringing aversion to sites with advertisements.

Although there is a science to effective advertising, it doesn’t take a researcher to know that targeted, relevant and interesting advertisement can be successful. Give the person information on a product they might actually want and you may see sales.

Or at least a hip Internet user who isn’t running away screaming from random shoe, medication and sports ads.

From Snapchat’s privacy policy, there are a few very relevant pieces of information that Snapchat can snag from a user.

The location, while not always accurate to your very footstep, can give Snapchat a chance to push local advertising. If you seem to frequent certain areas, advertisers may be able to match an interest or at least familiar mood to their ads.

Although snaps are stored for only a few seconds, it’s easy to find out if you’re viewing snaps of celebrities, skilled artists or professionals that can be matched to a hobby or product preference.

Ads may be annoying for some, but you might see something interesting on your app’s ad space. Personally, I could care less about the ads, as long as I can keep using Snapchat on FreedomPopLTE for free, I’ll be happy.

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